Between 2012 and 2013, Ben Heine collaborated with McCann Erickson advertising company in Bucharest (Romania) to create the above TV commercials using his Pencil Vs Camera concept. These ads were broadcasted in Lithuania for Bite telecommunication company. Heine travelled to Romania several times to work on these commercials and to guide other illustrators to imitate his style. McCann Erickson and Bite have used Heine's concept in several campaigns. More info.